I’m not going to gatekeep this. Some of the most creative founders I meet tell me the same thing, “We have a great product. We need more people to discover it.”
And that’s exactly what a good social media agency should help you do. Not just post for the sake of it, but build a presence that translates to footfalls, sales, and brand love.
Whether you’re a D2C skincare founder in India, a wellness clinic with loyal clients, or a café introducing something fresh in your city, this article will walk you through:
What a social media agency does
Why and when to hire one
How does it compare to building an in-house team
The key questions to ask before signing that retainer
A real-life case study of a Bhubaneswar restaurant that built a cult audience
A glossary to make sense of marketing jargon
Let’s help you choose the right content partner. Not just the cheapest or trendiest one.
What Is a Social Media Agency?
A social media agency isn’t just about pretty pictures and trending reels.
It’s a strategic, multi-skilled team that supports your brand with:
Content planning and calendars
Copywriting and captions
Photography and reels creation
Video content, founder storytelling, ad scripts
Ad strategy (Meta + Google)
Audience targeting and growth
Performance tracking and reporting
At MAS Digital, based in Bhubaneswar, we offer all this and more:
Founder videos and ad production
SEO blogs and LinkedIn branding
Podcast production
We don’t just "run your Instagram." We become your extended creative + marketing team.
Why Do Businesses Need a Social Media Agency?
Because attention is currency.
You might be selling the best organic juice or launching a mindful skincare line. But if your content doesn’t stop the scroll or convert browsers into buyers, you’re leaving money on the table.
A great social media agency brings:
Consistency: Posting regularly and staying visible
Creativity: Visuals and stories that stand out
Conversion: Content that drives actions, not just likes
Collaboration: Strategy-led work, not just content dumps
When to Hire an Agency vs Build an In-House Team
Founders often ask, "Should I hire a team or outsource to an agency?"
Hire an Agency When:
You lack bandwidth to guide daily creatives
You’re launching a new brand or campaign
You want premium content from day one
You need multiple formats: video, blogs, reels, ads
You need access to a full-stack creative team
Build In-House When:
You have frequent updates (menus, offers, events)
You want deeper brand alignment
You already have a content manager or internal designer
Many of our clients use a hybrid model. In-house for daily updates, MAS Digital for strategy, storytelling, and campaign rollouts.
Case Study: How Odraa Built a Cult Community
The Brief
Odraa isn’t just a café. It’s a premium dine-in restaurant in Bhubaneswar, offering authentic Odia cuisine in a space that celebrates culture and story.
Our Strategy:
Built their Instagram presence from scratch
Created a clean, heritage-inspired visual identity
Conducted professional food and ambience shoots
Shared reels with storytelling and cultural context
Captured behind-the-scenes team moments
The Organic Results:
49.68% engagement rate
Avg. 178.92 likes and 13.33 comments per post
Less than 500 followers, but highly engaged
It wasn’t about vanity metrics. It was about resonance. Odraa was houseful from day one.
Questions to Ask Before Hiring a Social Media Agency
Before signing that contract, ask these 7 questions:
Do they have experience in your industry?
Will I get a full team or just one person?
Is the content original or templated?
How do they measure success?
Can they create content across formats like video, blogs, ads?
What’s their feedback and communication process?
What’s their SoP?
Clarify your KPIs and align with your business vision. The right agency should amplify that.
Busting the Myth. The One-Person Marketing Team
Some founders hire one "digital person" expecting them to:
Run ads
Design graphics
Write copy
Edit videos
Manage strategy, SEO, and blogs
That’s like hiring one chef to cook, serve, manage accounts, and clean. It doesn’t work.
At MAS Digital, each client gets:
Copywriters
Social Media Manager
Designers
Cinematographers
Editors
Strategists
Ad managers
Podcast storytellers
Specialists drive results. Not jugglers trying to balance all and fail.
Why MAS Digital Is the Best Social Media Agency in Odisha
Headquartered in Bhubaneswar, MAS Digital is your one-stop partner for content, strategy, and scale.
Our Services:
Product Photography (styled + ecommerce)
Reels & Brand Videos
Podcast Production
Social Media Content + Strategy
Paid Ads (Meta & Google)
Blogs + SEO Content
LinkedIn Branding for Founders
Why Clients Choose Us:
Local roots, national mindset
Founder-led, women-led team
Strong creative systems
Transparent process and timelines
Mini Glossary
Content Calendar: A visual plan for social posts
Engagement Rate: % of followers interacting with content
Conversion-Led Content: Content created to drive action
Ad Funnel: Structured steps to guide a user from awareness to purchase
UGC: User-generated content like customer photos or reviews
Hook: The opening line/frame that grabs attention
FAQs
Q: How much does a social media agency cost in India?
It varies. Agencies like MAS Digital offer custom pricing for SMM, video, SEO, and ads.
Q: Can one agency handle SEO, videos, ads, and social media?
Yes. But only if they have a full-stack, multi-skilled team like MAS.
Q: Should I focus on organic or paid content?
Start with strong organic. Use paid ads to scale what’s working.
Q: Do I need to post daily?
No. You need to post smartly and consistently with a clear purpose.
TL;DR
Hiring a social media agency isn’t just a marketing task. It’s a strategic decision.
Your content is your voice. Choose a partner who respects your story, your vision, and your audience.
If you're building a brand with soul, style, or substance, we’d love to co-create with you.
Let’s turn content into conversations. And conversations into growth.
Book your 15 minute FREE discovery call today.